AdQuick.com, an out-of-home advertising platform, has formed a partnership with Clear Channel Outdoor, an OOH advertising company, to provide AdQuick customers with real-time printed and digital displays, according to a company press release.

"The past two years have changed the pace of the OOH marketplace," Matthew O'Connor, chief executive officer of AdQuick, said in the release. "Today, marketers must move even faster and embrace new levels of marketing agility. By partnering with Clear Channel Outdoor, we aim to provide marketers with real-time data about media inventory instantly while empowering them to make OOH planning and buying decisions with up-to-the-minute precision."

CCO has been focused on advancing its digital capabilities to meet the needs of its clients and this includes the greater agency buying and planning communities. These innovations to automate its real-time workflow processes serves as the on ramp for other agencies to integrate with CCO in this manner, according to the release.

"Our partnership with AdQuick demonstrates Clear Channel's commitment to using innovative technology and data to enable advertisers to make OOH planning decisions in real time or activate these plans for immediate messaging to the consumers," Erika Goldberg, chief of business operations, CCO, said in the release. "Our focus remains on meeting our customers' evolving business needs and that includes developing technology-driven solutions that enable marketers and advertisers to make informed decisions about their media planning processes while swiftly executing agile OOH campaigns, and this partnership will enable that."

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