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According to our latest market study on “3D Display Market Forecast to 2027 – COVID-19 Impact and Global Analysis – by Type (Stereoscopic 3D Display and Autostereoscopic 3D Display), Technology (Digital Light Processing, Organic Light Emitting Diode, and Light Emitting Diode), and Application (Consumer Electronics, Automotive, Medical, Advertising, Retail, Military and Defense, and Others),” the market was valued at US$ 491.38 million in 2019 and is projected to reach US$ 2,253.23 million by 2027; it is expected to grow at a CAGR of 22.6% from 2020 to 2027. The report highlights key factors driving the market growth and prominent players with their developments in the market.

The 3D display market is broadly segmented into five major regions—North America, Europe, APAC, MEA, and SAM. The trend of watching 3D movies without glasses is likely to drive the 3D display market in North America in the near future. Apart from movies, games, laptops, and handhelds are also going to be 3D-capable in North America during the forecast period. The auto stereoscopic 3D display, which eradicates the need for glasses to view 3D images, is expected to have a substantial impact on the market. Advanced applications of the 3D display in the smartphones and TVs would offer lucrative opportunities in the region. With the adoption of 3D displays in the gaming industry in the coming years, the consumer electronics segment would add innovative concepts to attract consumers.

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The advancements in Virtual reality and Augmented reality are emerging gradually. The future of AR and VR technologies based on holographic display would create growth opportunities for next-generation 3D display in the consumer electronics sector. For instance, in November 2020, a report was released on Google/Amazon’s 3D AR products and WIMI’s 5G + MR head-mounted display products. Google, Apple, Microsoft, and WIMI have entered into the VR/AR market. Google has integrated the AR function on its search engine, where it offers 3D models of animals and celestial, including moons, spaceships, and planets. WIMI China offers hologram visual presentation, hologram AR advertising, and hologram face recognition. Its commercial application includes Lightfield Theater, home entertainment, commercial publishing system, and advertising display system. AR/VR can be experienced by the use of 3D display. Hence, the above factors would lead toward the growth of the global market.

In Europe, growing adoption of 3D displays in automotive industries is expected to propel the market growth during the forecast period. Major companies, such as Continental AG and Volkswagen Group, are highly investing in 3D displays. Research on head-up displays with AR technology is also in the process for better consumer experience. Further, significant expenditure on consumer electronics would positively impact the penetration rate of 3D displays. Moreover, factors, such as growing digitalization, ecommerce, social media, and retail advertising, are anticipated to boost the growth of the 3D display market in Europe.

Impact of COVID–19 Pandemic on North America 3D Display Market

The US is a prominent market for 3D display owing to growing media and entertainment industry and rising focus on designing 3D enabled smartphones and TVs. The huge increase in the number of COVID-19 confirmed cases and rise in reported deaths in the country are adversely affecting both manufacturing and sales of materials associated with 3D displays. The factory and business shutdowns across the US, Canada, and Mexico are hindering the adoption of 3D display. North America is a home to large number of manufacturing and technology companies, and thus the impact of the COVID-19 outbreak is anticipated to be quite severe till mid-2021. The region is expecting market recovery and economic improvement with the start of the COVID-19 vaccination.

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Holographic 3D Display Systems to Drive the Future Growth

Holographic display technology generates arbitrary wave fronts which can be considered as an ultimate 3D experience for end-user. In comparison of 2D image-based stereoscopic displays that are used to create 3D perception which can create issues such as headache, visual discomfort, eyestrain, and fatigue in some users, the holographic 3D displays are quite comfortable for users who want to experience realistic 3D. Another type of glassless 3D display technology include volumetric displays, these displays use components distributed in a volume which scatter light in multiple directions, thus creating a realistic 3D experience. However, the requirement of high volume for these displays makes them difficult to use in many potential applications. Thus, holographic 3D displays which use a 2D surface by exploiting wave nature of light to develop 3D images are considered a more viable option for potential 3D display applications in fields such as marketing, advertising, medical, automotive, education, entertainment, retail, hospitality, events, sports, and digital signage among many others.

Technology Segment Insights- 3D Display Market

Based on technology, the 3D display market is segmented into digital light processing, organic light emitting diode, and light emitting diode. When it comes to performance, cost, and practicality, many of the most promising 3D display concepts are based on digital light processing technology. The digital light processing technology based systems are used for both projecting the slice information of an image and creating virtual screens on which the slice information of the image is projected. Currently, the operating speed of digital light processing technology can generate images comprising millions of volumes of pixels without artifacts or flickers. Moreover, companies have developed their own proprietary holographic and volumetric projection technologies based on digital light processing; for instance, Digital Light Shaping technology developed by RealView Imaging Ltd, and HoloVizio technology developed by Holografika. Hence, in addition to DLP, the proprietary projection technologies developed and used by various companies in the global 3D display market are also included under this segment.

The List of Companies – 3D Display Marke

AU Optronics Corp. Innolux Corporation LG Electronics Mitsubishi Electric Corporation Panasonic Corporation Samsung Group Sharp Corporation Looking Glass Factory Inc. Light Field Lab, Inc. Leia Inc.

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The players operating in the 3D display market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

In 2020, Looking Glass Factory Inc. raised US $7,300,000 in series A round of funding and the investment were led by Foundry Group and SOSV.

In 2019, Leia Inc. partnered with continental a OEM automotive supplier to develop innovative 3D cockpit lightfield display for automotive industry, the Natural 3D Lightfield Instrument Cluster.

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