Due to the rise of ad-free paid streaming media services, advertisers have to use different methods to develop creativity in order to effectively reach their audiences.
Although TV advertising used to be the easiest and most effective way of advertising for target groups, few people now have the patience to watch a ten-minute ad. One of the most successful ways to get your brand to show to your audience in 2021 is outdoor advertising.
New York City is the most diverse and populous city in the United States, and the top destination for tourists from all over the world. Tens of thousands of people walk on the streets of this city every day, and their eyes can wander freely to any place that may arouse their interest. This provides a great opportunity for marketers in New York to connect with their mobile audience.
Outdoor advertisements come in many different formats, shapes and sizes, and can be placed anywhere in the city. Advertisers in New York monopolize the market and can ensure that they deliver the perfect message at the right time and in the right place. However, outdoor advertising does not necessarily have to appear in the form of huge billboards to achieve wide-ranging impact. You also don’t need to spend a lot of money to connect with your target audience. Here are some of the most popular ways for advertisers to successfully advertise in New York. billboard
Let's talk about the standard New York billboard first. These are the huge signs you will see on both sides of all the busiest city streets. Because they are large-format advertisements and are positioned so that drivers and pedestrians can see them, billboards have become a favorite of many advertisers because of their wide coverage.
When choosing locations for billboards, you need to consider high-traffic areas. Think about Times Square and how many advertisers have seen their brands in this prime location. A successful billboard will use eye-catching design and contrasting colors. Marketers take it to a new level by using special materials such as neon colors, dark paint, 3D manufacturing and even digital and LED screens. All-digital billboards will be more expensive, but more attractive, and can display more than one message at a time. However, the correct combination of location and design will make it difficult to look away from your billboard. Wall painting
Since billboards may be the most expensive outdoor advertising option, another method with a slightly lower average cost is wall view. The wall view of New York City is connected to high-quality real estate and can adapt to a wider range of unconventional shapes and sizes. Like billboards, these billboards have high visibility from a distance, which allows them to compete with large billboards in the same area. Advertisers also like their huge impact on social media. These wall scenes often become the background of Instagram photos, which can further expand the audience outside of New York. Street furniture
Street furniture is an all-encompassing term for items installed along the street for various purposes. One of the most common street furniture used by marketers is bus benches. This method is very successful for companies that want to advertise in multiple locations. Usually, a bench advertising contract will have a minimum number of benches to display your advertisement. This allows advertisers to reach a more diverse group of people. This is also an outdoor marketing method with a lower average cost. Transit
Public transportation advertisements include airborne banners, advertisements inside/outside of buses, or on top of taxis. This is a popular way to market your brand in New York because of its low average cost and wide impact. If you don’t care about placing ads in specific locations, transit ads are a great way to show your ads in cities. Public transportation in New York is inevitable, so advertisers who choose this method will reach a larger and diverse audience. Put your ad there
New York City is a marketer's dream because it has no shortage of high-profile advertising opportunities. In a world where consumers can easily reduce the amount of online advertising, outdoor marketing has quickly become the best way for brands to connect with their audiences. Take your brand to the next level by enhancing your game like an expert in New York City.
Anas is the founder of CEF Académie, a platform that provides guidance and support for those willing to study in France. He previously worked as an intern at AlphaSense. Anas holds a bachelor's degree in applied economics from the University of Paris Sud.
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