MarTech Series - Marketing Technology Insights
German luxury car manufacturer Mercedes-Benz deploys Pickcel’s digital signage software at its Berlin corporate office. Pickcel is a leading SaaS brand; the company offers both on-premise and cloud-based signage solutions.
“The technical team at Mercedes wanted top-notch security and maximum control over the application. It was mutually agreed that an on-premise solution would better suit their needs,” remarks Basudev Saha, Co-founder & CTO of Pickcel. “We did some backend customizations and delivered them a highly secure, authentication-locked platform.”
Traditionally, deploying on-premise solutions on client servers has been a limiting factor in the globalization of a brand as it requires the local presence of the brand or corporate tie-ups with regional service partners. What makes the Mercedes project a big success for Pickcel is that the undertaking, in its entirety, was executed remotely. From hosting the software on the client’s private data center in Berlin to post-installation training and guidance: all was done from halfway across the world.
In fact, in recent years, there has been a growing number of business associations between overseas brands. The Pickcel-Mercedes overseas collaboration is yet another account of how successful and stable brands choose to do business: it is always quality of service over everything else.
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The Pickcel software is a display and display content management system that allows brands to publish any content on any digital screen. The software streamlines media distribution by unifying advertising-entertainment-operation through a privately-controlled application.
Established in 2014, Pickcel is one of the fastest-growing brands in the digital signage domain. The brand witnessed prolific growth in less than a decade, expanding from Asia to Europe, MENA, and the US.
The German automobile manufacturer is not Pickcel’s first brush with A-list brands. Previously, the company has served major names like Amazon, Etisalat, Decathlon, NEC, and JW Marriott.
Being a horizontal business software, Pickcel serves a myriad of industries like corporate, retail, healthcare, education, hospitality, transport, media & advertisements. Within the software package, Pickcel offers multiple industry-specific solutions like:
● Social wall (retail, corporate, media & publishing, hospitality, gyms & parlors) ● Queue management system (healthcare, education, retail, QSR/restaurants, transport, banking & finance) ● Digital car dealership signage (retail, manufacturing, service)
There are several other solutions like interactive touchscreen & touchless kiosks, video walls, digital product catalogs, digital menu boards, passenger information systems, visitor management solutions, and many more.
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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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