Andrea Parikh will lead NuVoodoo's outdoor media trading department

2021-11-04 02:59:10 By : Ms. Shannon Cao

Nielsen Rating October 2021 PPM Charlotte NC Cincinnati OH Cleveland OH Columbus OH Kansas City MO Las Vegas NV Orlando FL Pittsburgh PA Portland or Sacramento CA Salt Lake City San Antonio, Texas

Nielsen Ratings September 2021 Trend Chattanooga Huntsville, Tennessee AL Jackson MS Madison WI Colorado Springs Des Moines IA Mobile AL Spokane WA Wichita KS

Wire Audacy/Fort Lauderdale Power 105.1/New York City ATL 104.5/Philadelphia WNRQ/Nashville Audacy WGTS/Washington DC Radio One Audacy Z100/New York City Power 105.1/New York

Andrea Parikh will lead NuVoodoo's outdoor media trading department RADIO ONLINE | On Wednesday, November 3, 2021, Andrea Parikh NuVoodoo launched an outdoor media trading department for radio stations and groups to leverage the power of programmatic digital outdoor marketing for their stations support. Andrea Parikh, who has 16 years of Clear Channel Outdoor experience, will lead the new service platform as a digital OOH product developer and team leader. In her new role, Parikh will help NuVoodoo customers use the intersection of mobile, social, and digital media with billboards, bus shelters, street furniture, and venue signage to reach consumers, especially those most likely to participate in broadcast ratings people. As the vice president of product marketing for Clear Channel Outdoor, Parikh is responsible for local programs in more than 40 markets in the United States and the Americas, as well as integrated branding solutions with greater national focus. Prior to this, she was the national local marketing director for Clear Channel Outdoor. Parikh has access to digital outdoor advertising resources and provides more than 2.3 billion impressions every week in the United States, including 6,000 roadside display units such as billboards, street furniture and bus shelters-as well as taxi and airport signs and the spectacular view of Times Square Scenery, and digital signage for more than 30,000 venues facing gyms, shopping malls, cinemas and other entertainment venues. NuVoodoo is hosting a new on-demand webinar for broadcast professionals to delve into NuVoodoo’s October 2021 Quick-Turn study, which shows that nearly three-quarters of 25-54 year-old participants in the possible broadcast ratings are concerned about outdoor advertising. And repeatedly participated in them driving past or walking past billboards and other signs. Leigh Jacobs, Executive Vice President of Research and Analysis at NuVoodoo Media Services, discussed the complete results of the study and demonstrated the possibility that NuVoodoo's data-driven outdoor broadcasting products can help radio stations find and influence possible audience ratings. The webinar is available here. Jacobs points out: "Nielsen Audio's latest consumer sentiment study confirms what our own internal Quick-Turn Study track tells us-since the pandemic low in April 2020, Americans have been working outside the home faster and faster This is a key discovery in the broadcasting industry, because consumers spend more time using the radio when driving to work, picking up children to school, shopping, or participating in leisure activities." NuVoodoo Media Services President Carolyn Gilbert said: "We are very happy to be in the world. One of the leading outdoor media companies leading the launch of digital outdoor, mobile and data products "is now only available to NuVoodoo customers in the radio industry. We welcome Andrea to join the NuVoodoo team and look forward to doing more for our customers through her extensive relationship and deep expertise. "I am very happy to dedicate my experience in programmatic digital outdoor to NuVoodoo customers in the radio industry," Parikh said. "As listeners return to their twice-daily commute, digital outdoor advertising will play a key role . "

NuVoodoo has launched an outdoor media trading unit for radio stations and groups to leverage the power of programmatic digital outdoor marketing to support their stations. Andrea Parikh, who has 16 years of Clear Channel Outdoor experience, will lead the new service platform as a digital OOH product developer and team leader. In her new role, Parikh will help NuVoodoo customers use the intersection of mobile, social, and digital media with billboards, bus shelters, street furniture, and venue signage to reach consumers, especially those most likely to participate in broadcast ratings people.

As the vice president of product marketing for Clear Channel Outdoor, Parikh is responsible for local programs in more than 40 markets in the United States and the Americas, as well as integrated branding solutions with greater national focus. Prior to this, she was the national local marketing director for Clear Channel Outdoor. Parikh has access to digital outdoor advertising resources, providing more than 2.3 billion impressions every week in the United States, including 6,000 roadside display units such as billboards, street furniture and bus shelters-as well as taxi and airport signs and the spectacular view of Times Square Scenery, and digital signage for more than 30,000 venues facing gyms, shopping malls, cinemas and other entertainment venues.

NuVoodoo is hosting a new on-demand webinar for broadcast professionals to delve into NuVoodoo’s October 2021 Quick-Turn study, which shows that nearly three-quarters of 25-54 year-old participants in the possible broadcast ratings are concerned about outdoor advertising. And repeatedly participated in them driving past or walking past billboards and other signs. Leigh Jacobs, Executive Vice President of Research and Analysis at NuVoodoo Media Services, discussed the complete results of the study and demonstrated the possibility that NuVoodoo's data-driven outdoor broadcasting products can help radio stations find and influence possible audience ratings. The webinar is available here.

Jacobs points out: “Nielsen Audio’s latest consumer sentiment research confirms what our own internal Quick-Turn Study tracking tells us-since the pandemic low in April 2020, Americans have been working out faster This is a key discovery in the broadcasting industry, because consumers spend more time using radios when driving to work, picking up children to school, shopping, or participating in leisure activities."

Carolyn Gilbert, President of NuVoodoo Media Services, said: "We are very pleased to lead the launch of digital outdoor, mobile and data products at one of the world's leading outdoor media companies." It is now only available to NuVoodoo customers in the radio industry. We welcome Andrea to join the NuVoodoo team and look forward to doing more for our customers through her extensive relationship and deep expertise. "

"I am very happy to be able to dedicate my experience in programmatic digital outdoor to NuVoodoo customers in the radio industry," Parikh said. "As listeners return to their twice-a-day commute, digital outdoor advertising will play a key role."

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