Digital signage solution provider ADXBA and bespoke architectural signage company Astra Signs have joined forces and will be known as Astra Group, according to a company press release.

The group brand launch follows the merger of the two Greater Manchester businesses in April 2022, with the duo combining to become one of the country's leading full-service providers of both traditional and digital signage.

The two brands will retain their individual identities under Astra Group, joined by Astra Digital, Astra Graphics, Astra Services and Astra Safety, which together will provide specialist solutions. The new identity can be seen across the company's five locations which includes hubs in Manchester, London and Dublin, as well as on its fleet of vehicles and all physical touchpoints.

The contract sees Astra Group responsible for the ongoing servicing, monitoring, management design, fabrication and installation of Global's fleet of digital roadside, rail, and airport advertising panels across the U.K.

"This is a significant win for Astra Group, playing to our collective business strengths. Global is well recognized as one of the UK's leading outdoor media companies, providing reach to over 95% of the UK population," Jim Kerr, Astra Group CEO, said in the release. "We're looking forward to working together to revolutionize the out-of-home advertising space through innovation and adding value."

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