McDonald's Denmark is digitizing drive-thru menu boards. Provided by Visual Art.

In a deal estimated at nearly 30 million Danish kroner (about $3.9 million), McDonald's will upgrade drive-thru menus at more than 80 locations in Denmark using digital signage provided by Visual Art, according to a press release. The signs are designed to display dynamic information that changes depending on the time of day, and the display self-optimizes for brightness and visibility conditions throughout the day.

"Digital displays for showing menus, inspiration and information have become obvious to us at McDonald's and it was only a matter of time before Denmark's restaurants also would be updated," Fannie Pramming, communications manager at McDonald's Denmark, said in the release. "Now, that time is here and we see no better partner in the market to help us than Visual Art."

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