Australian media company The Media Shop has teamed with Broadsign to expand retail DOOH across its growing networks, according to a press release.

TMS will use Broadsign to create, distribute and manage content in its distribution networks, including the IGNITE network of 500 screens that spans Coles Express gas stations in six Australian capital cities. Brands leveraging the IGNITE network have included Commonwealth Bank of Australia, Bunnings and OfficeWorks.

"Ensuring our clients can deliver hyperlocal advertising on small-format signage that turns heads is our focus, and as we continue to grow and advance our programmatic strategy, we need convenient, efficient technology solutions that support these ambitions," Greg Power, general manager at TMS, said in the release. "Broadsign is a leading global provider of OOH advertising technology solutions and programmatic trailblazer, so they definitely fit that mold. With the Broadsign team and its technology on our side, we'll be able to easily expand and we're thrilled about the collaboration."

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