The Moodie Davitt Report

2022-07-01 19:11:45 By : Ms. Jenny Qi

UK. Media and entertainment group Global – the UK’s  largest airport media owner – has extended its advertising contract for Gatwick Airport for a further five years.

Global holds exclusive advertising rights throughout the airport, offering advertisers a wide range of solutions across the airport’s media assets.

Global offers the use of a wide range of internal and external advertising assets to clients at London Gatwick Airport

The advertising inventory at Gatwick includes a ‘welcome arch’ that is visible to all arriving and departing passengers, state-of-the art-large format digital screens throughout the airport and high impact displays located in the heart of the International Departure Lounge.

Also available to clients is the ‘The Gatwick Shuttle Domination’ package. This a unique opportunity to dominate the train shuttle service between terminals with travellator wraps, platform displays, onboard digital screens and audio, and more.

Global Director of Commercial, Outdoor Chris Forrester said: “Having our advertising contract with Gatwick renewed for another five years is testament to the dedication and expertise within the outdoor teams here at Global.

“We love connecting brands with people, and as the travel industry continues to thrive following the lifting of COVID-19 restrictions, airports are a great environment to engage with a captive audience and to inspire travellers as they pass through.”

Gatwick Airport Head of Retail Operations Nick Williams said: “We are proud of the environment we offer to advertisers, enabling them to reach audiences when they are at their most engaged. We have exciting plans to further develop the advertising estate over the coming years which we believe will create an even stronger platform for advertisers to inspire our passengers.”

He added: “We look forward to working with Global for another five years and seeing the impactful and creative advertising campaigns across the airport.”

Global’s airport advertising portfolio in the UK reached 143 million international passengers in 2019. In addition to Gatwick, the media owner also represents two other London airports – Luton and Stansted.

It is also in charge of media assets at Manchester, East Midlands, Birmingham, Aberdeen, Southampton, Southend, Glasgow Prestwick and Guernsey airports.

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