DANVILLE, Ill. — Watchfire Signs, a provider of exterior, interior and gas price LED signs for the convenience-store industry, is introducing a new Price Option display for gas price signs, allowing fuel station operators to customize pricing for loyalty programs or different methods of payment.

The Price Option feature is a single-line variable text display that allows fuel station operators to choose from five pre-programmed text messages, including cash, credit, debit, member and non-member, or use a factory-configured, custom message to match each store’s advertising needs.

The Price Option feature can be paired with Watchfire’s Price Watcher gas price signs, which offer a bright fuel price display that can be changed day or night. C-stores can advertise unleaded, diesel or E-85 gas prices with the touch of a button. An optional point-of-sale (POS) capability lets operators instantly sync signs with in-store pricing and control prices in multiple locations at one time.

Watchfire also offers an LED fuel pricer warranty and parts availability guarantee in pursuit of minimal downtime and greater reliability.

“As a 90-year-old electronics manufacturer, Watchfire is committed to offering the highest quality and best supported LED products on the market,” said Andrew Bacher, Watchfire’s director of corporate programs. “We are devoted to innovating and expanding our portfolio of petroleum products and capabilities that bring value and reliability to our customers.”

Watchfire Signs designs and engineers outdoor LED signs, indoor displays, digital billboards and video scoreboards, which help businesses and organizations communicate effectively and increase visibility. With headquarters in Danville, Ill., Watchfire has manufactured electric signs for 90 years and LED signs since 1998. It has more than 65,000 LED signs in operation worldwide.

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