October 27, 2021 08:42 ET | Source: Priority Research Priority Research

Paris, October 27, 2021 (GLOBE NEWSWIRE) - The global digital signage market in 2021 will be 21.9 billion U.S. dollars. Digital signage is an electronic display used for advertising content, broadcast data, TV programs, etc. It uses various technologies such as LED and LCD. Digital signage can be found in private and public places, such as restaurants, corporate environments, and retail stores. During the forecast period, the digital signage market is expected to grow at a compound annual growth rate of 7.7%.

In order to ensure the display of high-quality content, digital signage mainly relies on hardware components. The hardware component segment will occupy a dominant market position with a market share of 56.60% in 2020, and will grow significantly during the forecast period. Digital signage has disrupted the small and micro display market with large wall-mounted LED and LCD displays. It is designed for applications that require suppliers to attract customers with a wider perspective and get the most effect from marketing activities.

Get a copy of the report sample or any customization requirements @ https://www.precedenceresearch.com/customization/1312

The key factors affecting market growth are:

The Asia-Pacific region is expected to grow significantly during the forecast period. Due to the presence of developing economies such as India, China, Taiwan, and South Korea, the region is expected to contribute more than 20% of the market share. In addition, the rapid innovation of major market players in the region will drive market growth. For example, on April 22, 2021, Samsung Electronics highlighted the digital signage innovation built for the control room at the 2021 virtual experience exhibition.

The scope of the digital signage market report

Digital signage is deployed in different areas such as retail stores, hotel centers and other public spaces for advertising. Display instructions, directions, entertainment content, product information, etc. are the main factors driving the growth of the digital signage market. For example, on August 17, 2021, Kollins Communications announced a partnership with BrightSign and Visual Communications to create a first-class in-store digital customer experience in Sam's Club stores across the United States. It will provide customers with eye-catching kiosk displays, providing customers with a new point of sale experience in this high-traffic, large-scale retail environment.

The main constraints that will have a negative impact on the growth of the digital signage market include the surge in spending by retailers and product suppliers on radio advertising, the increase in Internet penetration, which disrupts audience-targeted advertising companies through online promotions, and many others.

The COVID-19 pandemic has created tremendous business opportunities for digital signage, enabling it to take advantage of voice-based interfaces that use audio-video (AV) interactions in physical locations such as retail stores, restaurants, airports, and museums to understand digital signage The demand of consumers. For example, on April 6, 2021, c3ms Media partnered with BrightSign LLC to announce the launch of digital menu boards in Bonchon Chicken restaurants across the United States.

Outdoor applications of digital signage are adversely affected by severe weather conditions, such as rain, snow, mud, and extreme temperatures. This is a major challenge facing the digital signage market.

Market segments covered by the report

Click here to view the full report catalog

Purchase this advanced research report @ https://www.precedenceresearch.com/checkout/1312

You can place an order or ask any questions, please feel free to contact sales@precedenceresearch.com | 1 9197 992 333

Precedence Research is a global market research and consulting organization. We provide unparalleled products to customers in various vertical industries all over the world. Precedence Research has expertise in providing in-depth market insights and market intelligence to our customers, who are in various businesses. We are obligated to provide services to companies in medical services, healthcare, innovation, next-generation technologies, semiconductors, chemicals, automobiles, aerospace and defense, as well as different customer groups of different companies around the world.

For the latest updates, please follow us:

https://www.linkedin.com/company/precedence-research/

https://www.facebook.com/precedenceresearch/

https://twitter.com/Precedence_R