By AV Magazine in Digital Signage, Europe, Retail August 11, 2022 0

A transparent-glass, high-bright LED screen is among the digital technologies installed by Trison in a store design that ‘sets a new standard’ in experiential retail on the Champs Élysées in Paris.

Trison UK has installed the “first’ transparent-glass, high-bright LED display that showcases new products in Europe” at Foot Locker’s flagship store on the Champs Élysées, in Paris.

The display is just one of a range of digital technologies installed, as the digital signage integrator worked closely with the retailer’s customer experience, visual merchandising, marketing and construction teams over a period of 11 months.

Other digital technologies on show at the new 1,500 sqm store include:

All the motion graphics for the store were delivered by Trison’s London studio.

In a LinkedIn post , Peter Critchley, Trison’s UK chief executive for customer experience, digital strategy and transformation, said: “This amazing space sets a whole new standard for in-store design, experiential retail and elevated brand stories.”

Foot Locker first opened on the Champs-Elysees in 2017 , selling brands such as Nike, Adidas, Puma, Fila and Jordan, and hosting a basketball-dedicated area in collaboration with Nike.

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