Leeds-based digital out-of-home (DOOH) display specialist UX Global – a certified PPDS Platinum Partner for Philips professional displays – has completed the first UK installation of the brand-new Philips higher brightness 7000 Series dvLED screen technology. 

The 3.5m x 3.75m large format LED digital display screen was installed on the High Street-facing wall of UX Global’s retail client, Footasylum’s, newly refurbished Cabot Circus store in Bristol. 

The Philips P.3 high bright 7000 Series LED is the display manufacturer’s most energy efficient and cost-effective solution ever. In response to the challenge of the site being in direct sunlight and in a confined space, UX Global’s expert digital signage team worked with PPDS to recommend the Philips professional display, because of its capability to deliver clarity and performance in even the most challenging lighting conditions, and for its flat design.

UX Global carried out the installation works over two consecutive nights so that trading and the smooth running of the store was unaffected. A light sensor was also installed to alter the brightness of the huge LED display screen so that it is suitable and comfortable for viewing in both sunny periods and overnight, with added energy saving benefits.

The hard-working LED window display is complemented by a 2×3 55″ Philips X-Line videowall, nine 32″ Philips D-Lines and one 55″ Philips D-Line. reflect Footasylum’s innovative ethos.

Alistair Wright, Managing Director at UX Global, commented: “The quality of the new Philips high bright LED technology installed at the Bristol store has proven to be an immediate success for Footasylum, punching through the reflective glass and creating an attention-grabbing first impression to draw customers into the store. 

“The bold choice to utilise this new technology has helped to maximise return on investment from the refurbishment. It is this kind of unrestricted creativity in any size, shape or location while maintaining the highest visual quality that makes LED so appealing and we are confident this latest installation will stand the test of time for some years to come.”

Established in 2005, Footasylum has made a name for itself as one of UK’s the leading retailers of fashion streetwear and sportswear with a young, trend-conscious customer base. Footasylum works with UX Global to create exciting, memorable, immersive digital in-store experiences, which showcase the brands on offer. Previously, this has included the implementation of a completely flexible cloud-based digital display content management system (CMS) from NowSignage across all 60 Footasylum stores in the UK, and the provision of additional 4K displays and signage licenses. 

Lee Rudd, Philips LED Business Manager in the UK, added: “We are delighted to see the launch of this vibrant new LED range in the UK with UX Global. Versatility, safety, efficiency and resilience are all built in with the Philips 7000 Series LED display and this high bright range brings added opportunity for stores to surprise and delight their customers with mesmerising masterpieces in store windows and lighter areas, extending brand experiences and attracting footfall. We look forward to Footasylum reaping the results from this fantastic display.”

Content director of 365 Retail, Retail Focus and Hospitality and Leisure Design. The organiser of the Creative Retail Awards and CDD Connections the networking event.

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