Black Friday and holiday shopping make vinyl record sales soar – Billboard

2021-12-13 06:23:53 By : Ms. Melody Zhang

Since MRC Data began tracking sales in 1991, weekly vinyl record sales in the United States have jumped to the second largest week.

The 2021 Black Friday sales and public holiday shopping promotions have brought an eye-catching week for U.S. vinyl record sales

In the week ending December 2, vinyl record sales totaled 1.46 million (a 39% increase)-this was the second largest week of the format since MRC Data began tracking sales in 1991. This is the largest weekly sales record of vinyl records in the MRC Data era. It was recorded in the week ending December 24, 2020, when 1.84 million albums were sold.

Overall, in the week ending December 2, vinyl record sales accounted for 46% of all album sales in the United States (1.46 million out of 3.17 million). In addition, only in physical album sales (vinyl LP, CD, tape, etc.), vinyl LP sales accounted for 54% of all album sales this week (1.46 million out of 2.7 million).

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The influence of vinyl records can be seen in the latest top 10 on Billboard's album sales charts (dated on December 11), and most albums in the region have benefited greatly from vinyl record sales.

Related Adele’s “30” for the third week ranked first on the Billboard 200 album chart 12/08/2021

Billboard’s Top Album Sales ranking only ranks this week’s best-selling albums based on traditional album sales. The history of the chart can be traced back to May 25, 1991, which was the first week that Billboard began to use electronic monitoring information from SoundScan (now MRC Data) to make charts. Pure album sales are the only metric used in the Billboard 200 album chart on December 6, 2014. Since then, the chart has been converted to a combination of album sales with track-equivalent album units and streaming-media-equivalent album units. method. For all chart news, please follow @billboard and @billboardcharts on Twitter and Instagram.

Adele’s 30 led the album sales chart for the second consecutive week, with sales of 225,000 copies in all formats (down 68%). Among them, the sales of vinyl records were 50,000, which was the seventh largest week of vinyl record sales in the MRC Data era and the largest week of the second week of vinyl record sales. Just two weeks later, 30 became the ninth largest vinyl record sales in 2021, with 158,000 sales. (The best-selling vinyl record this year is Taylor Swift's Evermore, which has sold 215,000 vinyl records as of December 2.)

Swift's top spot, Red (Taylor's Version), ranked second on the album sales chart with 46,000 copies (down 31%). Olivia Rodrigo's Sour rose by 8-3 (21,000; up by 53%) and Billie Eilish's Happier Than Ever rose by 9-4 (20,000; up by 52%)-both of which are top first.

Formulation of Love, the leader before TWICE: O+T=<3, firmly ranks No. 5, with sales of 19,000 vehicles (down 9%). This is the only album in the top 10 without a vinyl record. It is only commercially released in the form of CDs and digital albums.

Following the premiere of the Disney+ documentary series "Get Back" on November 25, the Beatles’ chart of "Make It Be" album sales (18,000; an increase of 115%) led by 21-6, the series recorded "Let it be" the process of making the album.

Vince Guaraldi’s soundtrack for the animated TV special "Charlie Brown Christmas" sold 16,000 13-7 (an increase of 44%), and Swift’s Fearless (Taylor version) sold more than 15,000 (an increase of 30). %) led by 11-8, Swift’s Evermore zoomed 18-9 to over 14,000 (an increase of 46%) and Michael Bublé’s Christmas ended top 10, with 14,000 (an increase of 28%), up 14- 10.

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