[Press Office] With the resurgence of audiences on South Africa’s main arterial roads Outdoors (OOH), Primemedia Outdoor welcomes the launch of its new Urban Digital Outdoor (DOOH) billboard UDN020 Nicol Avenue and Republic Road in Sandton, Johannesburg, at the corner of William Street.
This 4m x 8m LED is the newest member of the Urban Digital Network (UDN) strategically developed by Primmedia Outdoor, which covers major suburban arterial roads in Johannesburg, Pretoria, Ekurhuleni, Eastern Cape and Cape Town.
The 13 digital billboards have been optimized to reach audiences on their way to work places; schools and other important points of interest, such as shopping centers. UDN020 has added a large audience to the already highly regarded urban digital network, which now provides 1.5 million unique potential impacts and more than 28 million impressions within four weeks (ROAD 17/18/19).
With increasing competition in the DOOH field, Primmedia Outdoor ensures that it creates the best value for its advertisers by developing digital billboards in locations that increase the brand's importance to DOOH's highly receptive audience.
"We are very pleased to receive this approval in order to perfectly advance our large-scale urban digital network holdings through the new UDN020 digital billboard," said recently appointed executive officer Derick Mzoneli: Outdoor rights and development of Primmedia Outdoor.
The urban digital network is one of the smartest assets in the Prime Outdoor stables, integrating Prime(i) technology and using advanced technology for anonymous vehicle identification. UDN020 is fully equipped with Prime(i) capabilities, thereby increasing the potential for highly targeted advertising campaigns.
"Primedia Outdoor is committed to providing targeted, smart and streamlined media solutions in the consumer journey-we will continue to develop and develop our dynamic and omnichannel capabilities in the form of automation and programmatic execution," Marketing and Marketing Executive Jorja Wilkins said about the services provided by Primmedia Outdoor.
She added: “The audience for outdoor advertising is very suitable for contextual advertising. Our outdoor billboards are an ideal medium for interacting with consumers at the right time and place.”
Primedia Outdoor is a major supplier of outdoor media solutions in sub-Saharan Africa. As a BBEEE level 1 contributor, Primemedia Outdoor is currently the largest South African wholly-owned outdoor advertising media expert. It provides nationwide outdoor exposure throughout South Africa and has high influence in major markets in other parts of Africa. Primedia Outdoor provides flexible coverage of the entire LSM/SEM spectrum, targeting international consumers in major urban areas to consumers in rural communities.
Primedia Outdoor provides exposure in a variety of media opportunities and audience environments, including high-end digital signage, airport advertising, highway and suburban landscapes and street furniture, as well as static advertisements and digital screens in shopping malls. Since 2018, the Primmedia Unlimited Malls business unit has been integrated into Primmedia Outdoors. Through integration, Primmedia Outdoor’s overall media products enable advertisers to access major retail and brand platforms, provide media solutions, and integrate shoppers’ connections during the purchase process.
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