According to two new forecasts from WPP's media group GroupM and Publicis Group's media agency Zenith, global advertising expenditures have increased by double digits this year.

Olivia is an Adweek senior reporter specializing in media agency.

Stephen is the head of Adweek's European bureau in Glasgow.

Xaxis and Cavai collaborate to provide creative discounts after cookies

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VMLY&R appoints Simon Macfarlane of IBM iX as Executive Director of Technology for Europe, Middle East and Africa

It’s time to forget about cookies and focus on people

Connected TV enables effective audience-first advertising

Understand how social values ​​can help brands build trust and build connections

How to use video at every stage of the customer journey

Meet the digital content needs of non-traditional representative families

Author: Rachel Berman, General Manager and Senior Vice President, Verywell Family, R&D

Top 3 shopping insights for the 2021 holiday season

Author: Christina Brandeberry, Managing Director of Google Search and Shopping

Data-driven creativity in the experience age

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Inder Singh, Senior Vice President of Business, InMobi

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