DUBLIN--(BUSINESS WIRE)--ResearchAndMarkets.com has added the "U.S. Digital Outdoor (DooH) Advertising Market-Forecast from 2021 to 2026" report.

The U.S. digital outdoor (DOOH) market is valued at US$8.554 billion in 2019 and is expected to grow at a compound annual growth rate of 4.07%. By 2026, the market size will reach US$11.310 billion.

Digital Out-Of-Home includes various screen shapes, sizes and interaction levels, and is currently one of the fastest growing interactive advertising forms in the United States. Digital out-of-home provides innovative technology and powerful software, making digital outdoor advertising a force that cannot be ignored. Because of its progress, it is more accepted than any other type of advertising.

Today's outdoor media provides new technologies, new forms and more creative thinking to help advertisers and customers, not only as a tool to expand their reach, but also to help customers establish contact with consumers in closed locations, such as elevators , Health club and restaurant.

The decline in the price of digital displays such as LED displays in the United States and their ability to provide better results are expected to be one of the important factors driving the growth of outdoor digital displays in the United States. DOOH) The market is in the evaluation period.

Participants in this market are constantly looking for unique product implementation methods and creating complementary products and innovative services to increase their market share. It is expected to further promote market growth in the next few years.

The recent outbreak of the novel coronavirus disease has had a positive impact on the DOOH market in the United States. The United States is one of the countries most affected by the COVID-19 pandemic. The pandemic caused factories to close to curb the spread of the coronavirus, leading to a decline in market growth.

In addition, the suspension of electronic equipment imports from China during the pandemic caused supply chain disruptions, further damaging market growth.

Reduce costs and get better results.

In the long run, communication through digital signage can save companies costs, mainly because it can display an unlimited number of messages, which has led to the increasing adoption of digital signage by American companies.

The initial investment required to incorporate digital signage into the company’s advertising model is relatively high, because the company must purchase the most advanced signage software and commercial-grade screens, but continues to print costs, distribute these printed materials, pay employees to display these printed materials, and replace the printed materials And recycling printed materials, so that the monthly cost of running digital signage is greatly reduced.

In addition, compared with printed signs, digital signs are more useful in attracting customers' attention, which is why they are becoming more and more popular than traditional advertising models.

In addition, the price of digital displays in the U.S. is falling, making it more affordable for more companies, which is further expected to drive the growth of the U.S. outdoor digital (DOOH) market during the evaluation period.

5. US Digital Outdoor (DOOH) market analysis, classified by product

6. US Digital Outdoor (DOOH) market analysis, by end user industry

7.1. Analysis of main players and strategies

7.2. Emerging players and market profits

7.3. Mergers, acquisitions, agreements and cooperation

For more information about this report, please visit https://www.researchandmarkets.com/r/6jl9hl

ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com US Eastern Time Office Hours Call 1-917-300-0470 US/Canada Toll Free 1-800-526-8630 GMT Office Hours Call +353-1- 416- 8900

ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com US Eastern Time Office Hours Call 1-917-300-0470 US/Canada Toll Free 1-800-526-8630 GMT Office Hours Call +353-1- 416- 8900